Inexpensive Business Cards still effective
if designed properly

Inexpensive business cards are still effective if they are designed in an appealing manor. Remember that the most important aspect is how you layout your information. Business cards are a business commodity. Its primary function is to get your contact information the hands of the client, and second do it in a way that appeals to them. When having cards printed, you should be careful to avoid both extremes of choosing to print specialty cards for their added appeal but are given away sparingly due to their cost. On the other hand, some may choose to print economically while foregoing print quality.

Offset printing allows you the best of both scenarios. It gives you full colored photographic quality prints for the price of a dime a dozen. With the proper layout, you can have inexpensive cards that actually look expensive. For example, it was discovered that there are patterns in nature that account for their looking aesthetically balanced. The ratio is discovered to be 1:1.618. Your 2x3.5 inch business cards approximately follows this ratio, and so do most of the business card layouts, even though the conversion is often inexact. Amazingly, it makes a difference.

If you get the chance to design your own inexpensive business cards, there should be a 1:1.618 proportion between the colored and non-colored area, and the graphic and non-graphic space. The smallest text should begin with a 9pt font size while the name directly above these texts should use a 14 or 15 pt

font sizes. Your business name should use a 22pt text. Use this proportion to come up with various formulas for your business card graphics and overall design, it will be worth the extra effort.

Perfectly centered designs are boring, thus the term 'dead center'. However, the rule of thirds uses an asymmetrical balance that gives your business card more tension and therefore more appeal. Simply create a nine by nine grid and place important elements in the four points created when the lines intersect. You can also use the rule of thirds when trying to create divisions for your design. These simple and inexpensive tips will take you to the top.